Does it matter how fast my website loads?

Yes, it does. In fact, according to a recent study by Akamai, the average page load time across the globe is 2.9 seconds. That’s how long it takes for a web page to fully load on your mobile device. If your website loads in three seconds, you’re already behind the curve. If it takes longer than three seconds, you may have just lost a potential customer—and an opportunity to generate revenue for your business.